By Norrasyidah Arshad
SHAH ALAM, Oct 2 — The Shah Alam City Council (MBSA) will develop an action plan for tourism players to invigorate the sector in the city.
MBSA acting deputy mayor Madiyan Baweh said the plan will be a reference for stakeholders to organise suitable activities that will enhance the state’s tourism appeal.
He said the initiative is among the council’s efforts to support Visit Selangor Year 2025.
“Shah Alam is a key city favoured by both domestic and international tourists. This city is often used as a transit point or stopover due to its strategic location near major highways and the country’s main airports.
“With this plan, MBSA can create a tourism profile. When we mention Shah Alam, we should be aware of the attractions available.
“Right now, we have i-City … (and) there are shopping malls and mamak restaurants. It’s time to highlight more attractions in this city,” he said.
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An undated photo of the 29ha technology-based urban development area, i-City, in Section 7, Shah Alam. — Picture by I-BERHAD[/caption]
Madiyan said this when officiating a target group discussion on the assessment and profiling of Shah Alam’s tourism destinations, attended by some 100 people from various agencies here today.
He added that the action plan is being drafted based on profiling and data on the city’s tourism products, activities, services and prospects.
“These profiling studies will enable MBSA to implement improvements and update tourism development requirements.
“The ideas and data will be compiled by Universiti Teknologi Mara’s Hotel and Tourism Faculty before it is announced next year,” he said.
To promote Visit Selangor Year 2025, the state government has undertaken efforts such as advertising, digital and social media campaigns, and events, roadshows and exhibitions.
The campaign, with over 60 offerings next year, is set to draw eight million domestic and international visitors, with a receipt collection target of RM11.7 billion.
