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DPM: More will benefit from Rahmah Sales, including rural folk

27 Jul 2025, 10:15 AM
DPM: More will benefit from Rahmah Sales, including rural folk

RAUB, July 27 — The additional allocation of RM300 million for the Madani Rahmah Sales programme will enable more people to purchase goods at lower prices, including those living in rural areas.

Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi said the additional allocation will enable the programme to be implemented on a broader scale, including areas identified for each state constituency (DUN).

"This programme focuses on high-density urban and suburban areas, without neglecting rural areas identified according to DUN.

"The targeted group must seize the opportunity to purchase, because the items are sold at discounted prices,” he told reporters after officiating the Raub Umno divisional meeting today.

On Wednesday (July 23), Prime Minister Datuk Seri Anwar Ibrahim announced that the allocation for the programme would be doubled to RM600 million this year, compared to the RM300 million set aside.

Anwar said that the increased funding would enable more frequent sales and an expanded number of locations across all 600 state constituencies.

The Rahmah Sales, launched on Jan 11, 2023, is a year-long cheap sale programme aimed at invigorating the local retail sector economy, apart from helping to reduce the people's cost of living burden.

Through the programme, the public is given discounts on daily necessities ranging from 10 per cent to 30 per cent cheaper than the regular local market price.

— Bernama

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