KUALA LUMPUR, March 21 — The Ipsos Happiness Index 2025 finds that Malaysians report higher levels of happiness than the global average and several developed Asian countries.
The survey, conducted by market research firm Ipsos, found that 77 per cent of Malaysians consider themselves happy, exceeding the global average of 71 per cent, reflecting “a positive outlook on life among Malaysians”.
It also noted that developing countries in the region including India, Indonesia, and Thailand, reported higher happiness levels compared to more developed nations like South Korea and Japan.
“Malaysians view appreciation and family as key sources of happiness, aligning with the global average. This shows the universal value of love and appreciation, as well as the fundamental role of family in people’s lives.
“The emphasis on ‘feeling that my life has meaning’ among Malaysians may reflect a stronger cultural focus on purpose and contribution,” Ipsos said.
Over half of Malaysians are optimistic that their lives will improve, a figure that is “also higher than the global average”.
“The trend remains consistent, with people in India and Southeast Asia exhibiting higher levels of optimism compared to those in Japan and South Korea,” it noted.
While Malaysians generally maintain a positive outlook, the survey highlighted key concerns affecting their well-being, including financial stability, housing conditions, and job security.
“Malaysians are particularly concerned about their living conditions and jobs. This likely reflects the significant challenges they face due to their living environment and local work culture,” Ipsos said.
The Ipsos Happiness Index 2025 was based on responses from 23,765 adults under the age of 75 across 30 countries, collected between December 20, 2024, and January 3, 2025.
— Bernama
