By Selangor Journal Team
SHAH ALAM, Oct 19 — The Selangor Smart City and Digital Economy Convention (SDEC) 2024 gathered industry leaders, digital innovators, and small and medium enterprises (SMEs) to explore the future of e-commerce and the transformative impact of digital tools on business growth.
According to a statement from Selangor Information Technology and Digital Economy Corporation (Sidec), the TikTok Shop SME Digitalisation Conference, in collaboration with TikTok Shop, reaffirms Selangor’s commitment to advancing its digital economy through strategic initiatives and partnerships.
The event also aims to build a strong ecosystem that supports the growth of SMEs with strategic initiatives like Selangor 1000 Digital and the Selangor Accelerator Programme as key drivers of innovation to foster entrepreneurship and economic growth in the region.
“The conference highlights the success stories of prominent SMEs that have leveraged TikTok Shop to accelerate their business growth.
“Featured speakers include local influencers such as Neelofa, Caryn Law, and Gary Ng, who have successfully used TikTok Shop to expand their businesses,” it said in the statement.
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Menteri Besar Dato’ Seri Amirudin Shari speaks at the Selangor Smart City and Digital Economy Convention at the Kuala Lumpur Convention Centre on October 18, 2024. — Picture by SELANGOR INFORMATION TECHNOLOGY AND DIGITAL ECONOMY CORPORATION[/caption]
Officiated by Menteri Besar Dato’ Seri Amirudin Shari, the event reaffirmed Selangor’s commitment to driving its digital economy forward through strategic initiatives and partnerships, highlighting the state’s dedication to innovation and growth in the digital sector.
The conference was held in conjunction with the Second Series of the Selangor International Business Summit 2024, which ends today.
The four-day trade summit began Wednesday at the Kuala Lumpur Convention Centre.
TikTok Shop Malaysia Strategic Partnerships director Nur Azre Abdul Aziz through the statement said the conference aims to prepare entrepreneurs with the knowhow to thrive in the digital economy and empower small businesses through upskilling initiatives.
“We’re thrilled to collaborate with Sidec for SDEC 2024 as the exclusive e-commerce partner hosting the SME Digitalisation Conference, which aims to equip hundreds of local entrepreneurs with tools, training, and insights to thrive in the digital economy.
“This collaboration underscores our dedication to empower small businesses by upskilling them with innovative growth strategies to leverage the rise of shoppertainment and content-driven commerce on TikTok Shop,” she said, adding that over 1,300 Selangor sellers have participated in its collaborative programme in the first half of the year.
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State executive councillor for youth, sports, and entrepreneurship Najwan Halimi speaks to the media during the Selangor Smart City and Digital Economy Convention at the Kuala Lumpur Convention Centre on October 18, 2024. — Picture by SELANGOR INFORMATION TECHNOLOGY AND DIGITAL ECONOMY CORPORATION[/caption]
The conference featured panel discussions, product launches, and interactive sessions, offering participants valuable insights into effective digital marketing strategies, brand building, and consumer engagement in a fast-evolving marketplace.
Among others in attendance were state executive councillor for youth, sports, and entrepreneurship Najwan Halimi, TikTok Shop global commerce strategy senior director Steven Li, and PayMate Asia-Pacific general manager Amirreza Sawal.
Meanwhile, the launch of the PayMate business payments app, designed to optimise working capital for SMEs by offering up to 55 days of interest-free credit on business-to-business payments, was also featured at the conference.
PayMate, Sidec’s strategic business payment partner, unveiled the game-changing solution to support the financial operations of SMEs.
Additionally, Menteri Besar Selangor (Incorporated), or MBI, also announced its collaboration with BizApp, a Selangor-based tech firm specialising in order management systems, to onboard 50,000 SMEs by 2025 through Platform Selangor, further reinforcing Selangor’s leadership in digital transformation.
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Menteri Besar Selangor (Incorporated) and BizApp representatives seen during the Selangor Smart City and Digital Economy Convention at the Kuala Lumpur Convention Centre on October 18, 2024. — Picture by SELANGOR INFORMATION TECHNOLOGY AND DIGITAL ECONOMY CORPORATION[/caption]
