By Suhaila Shahrul Annuar
KUALA LUMPUR, Sept 18 — The participation of entrepreneurs from the state in the Selangor Pavilion at the Malaysia International Halal Showcase (Mihas) 2024 has helped expand their product markets.
This was according to the participants, who commended the programme for serving as a platform to local businesses to shine.
Citra Kesom Sdn Bhd chief executive officer Yazra Nadia Yahaya said her kombucha beverage brand, Boomchaz, is now export-ready and has garnered interest from potential buyers after participating in the event for the second time.
“Our product is four years old. In the first year of participating in Mihas, we received feedback our products were not yet ready for export due to packaging issues.
“For our second appearance, we made improvements and introduced kombucha products in packet and powder forms, instead of bottles, which are more suitable for export. As a result, we now have potential buyers from overseas,” she said when met yesterday.
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Citra Kesom Sdn Bhd chief executive officer Yazra Nadia Yahaya speaks to Media Selangor at the Malaysia International Halal Showcase 2024 at the Malaysia International Trade and Exhibition Centre, Kuala Lumpur, on September 17, 2024. — Picture by FIKRI YUSOF/MEDIA SELANGOR[/caption]
Mamarai Ventures Sdn Bhd chief executive officer Yussahril Ismail said taking part in the showcase has provided an opportunity for his company to gain exposure to the export market.
“Although it has been in the market for two years, our product has successfully penetrated major supermarkets like Mydin, ST Rosyam and Aeon Big.
“In conjunction with Mihas, we studied exporting to further expand our product market to cover various segments, including frozen goods.”
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Mamarai Ventures Sdn Bhd chief executive officer Yussahril Ismail speaks to Media Selangor at the Malaysia International Halal Showcase 2024 at the Malaysia International Trade and Exhibition Centre, Kuala Lumpur, on September 17, 2024. — Picture by FIKRI YUSOF/MEDIA SELANGOR[/caption]
The Selangor Pavilion at Mihas 2024 showcased seven local companies across diverse sectors, including food and beverages, logistics and warehousing, as well as cosmetics.
Mihas 2024, organised by the Malaysia External Trade Development Corporation, is being held until Friday at the Malaysia International Trade and Exhibition Centre.
The show is set to attract more than 40,000 trade visitors and feature 2,000 booths, including the Selangor Pavilion, as well as exhibitors from 45 countries.
It also comprises 14 new clusters, including for sustainability and halal content.
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Prime Minister Datuk Seri Anwar Ibrahim speaks at the Malaysia International Halal Showcase 2024 at the Malaysia International Trade and Exhibition Centre, Kuala Lumpur, on September 17, 2024. — Picture by FIKRI YUSOF/MEDIA SELANGOR[/caption]
