PUTRAJAYA, July 20 — A special campaign to raise Malaysians’ awareness of the importance of healthy eating practices by reducing sugar intake in their daily diets, called ‘Kurang Gula, Kurang Harga’, will be introduced soon, said Domestic Trade and Cost of Living (KPDN) Deputy Minister Fuziah Salleh.
Today, she held a productive engagement session with restaurant associations and industry representatives to draft the campaign.
The Malaysian Indian Restaurant Owners Association, the Malaysia Singapore Coffee Shop Proprietor's General Association, and the Malaysian Muslim Restaurant Owners Association were among those involved in the engagement session.
“This initiative is meticulously drafted to foster a healthier lifestyle among Malaysians while also alleviating the financial burden of medical treatments and ongoing medications for diseases linked to unhealthy and imbalanced eating habits, particularly excessive sugar consumption,” Fuziah said.
She added that KPDN is concerned about findings from the 2023 National Health and Morbidity Survey, which revealed that 3.6 million, or one in six adults (15.6 per cent) in the country, have been diagnosed with diabetes.
In response, it is dedicated to implementing preventive measures, targeting both consumers and food operators.
“KPDN appreciates the positive reception from all involved parties towards the 'Kurang Gula, Kurang Harga' campaign, which will be officially launched soon,” Fuziah said.
— Bernama
