NILAI, June 27 — Tourism Malaysia aims to sell more than RM2 million in durian tourism packages via bundles offered by 27 local tour operators in 12 states until the end of next year.
Tourism Malaysia deputy director-general (planning) Saidi Bundan said the 62 Durian Tourism Agrotourism Packages 2024/2025 would allow local and foreign visitors to enjoy the experience of eating durian in orchards.
He said the packages offered start from as low as RM70 per person to eat durian in Kampung Relau Bandar Baharu, Kedah, and up to RM4,450 for a three-day, two-night stay in Bentong Bilut Hills, Pahang.
“Various other activities are on offer, including visits to orchards, picking and tasting durian and other local fruits, cooking classes, making tempoyak, rafting, village stays, train rides and golfing.
“The durian tourism package for 2023 recorded sales of RM1.6 million, a significant increase from RM107,000 the previous year, so we are optimistic sales will continue rising with the various packages on offer,” he said after the launch of the Durian Tourism Agrotourism Packages 2024/2025 at Broga Orchard Hill, Lenggeng, here.
He said the packages will be activated in Perlis, Kedah, Penang, Perak, Selangor, Melaka, Johor, Pahang, Kelantan, Sabah, Negeri Sembilan and Kuala Lumpur.
Saidi said in addition to Brunei, Tourism Malaysia is targeting China, Hong Kong, Taiwan and Singapore through the publication of durian tourism package promotional materials in Mandarin.
“We believe this durian tourism package will not only cater to local durian lovers, but also attract foreign tourists, especially from China, Brunei, Singapore and Hong Kong, to enjoy this unique experience,” he said.
He said this would help promote more destinations in the country to local and foreign visitors and, thus, impact local economic activities.
“In addition to showing our support towards the agrotourism programmes led by the Agriculture and Food Security Ministry, this promotional package also reflects the government’s commitment to sustainable tourism development in line with the National Tourism Policy 2020-2030,” he said.
— Bernama
