KUALA LUMPUR, Sept 22 — Proton Holdings Bhd’s first new-energy vehicle, the X90, has made its debut in three export markets — Mauritius, South Africa, and Brunei — with export sales growth in international markets being a key pillar among the national carmaker’s long-term goals.
In a statement today, Proton said Mauritius was the first export market to receive the X90 sport utility vehicle when it was unveiled on August 4 at Le Salon de L’ Automobile, SVICC, Pailles.
“Next on the calendar will be South Africa as Proton South Africa showcased the Proton X90 at the Festival of Motoring at the Kyalami Grand Prix Circuit from August 25-27, 2023. The event had strong support from Malaysia’s Foreign Ministry as it was attended by Yap Wei Sein, who is Acting High Commissioner for Malaysia in South Africa.
“Proton Brunei also unveiled the Proton X90 at a grand launch attended by the High Commissioner of Malaysia to Brunei Darussalam Datuk Raja Reza Raja Zaib Shah and Tan Kah Boon, chairman of Proton importers and dealers Pad and Econ Motors,” it said.
Proton international sales director Steven Xu said this year has been challenging for its exports as many markets are experiencing economic challenges resulting in capital market controls.
“However, our efforts to explore opportunities in other markets are continuing, with groundwork underway in Fiji, Ghana, Trinidad and Tobago, and Iraq, among others.
“Simultaneously, we remain focused on growing our presence in our current export markets. The debut of the Proton X90 in three export markets took place just three months after its Malaysian launch on May 7, 2023,” said Xu.
— Bernama
