BAGAN SERAI, Aug 26 — The Agro Madani Sales Programme implemented by the Farmers' Organisation Authority (LPP) since April has recorded a sales value of RM49 million so far.
LPP director-general Datuk Azulita Salim said various sales of agro-food products that are sold at a price reduction of between 10 and 30 per cent from the market price include beef, chicken, vegetables, fruits, seafood, and frozen products.
At present, 126 selected areas have held the programme, and it will be expanded throughout the country in stages.
"The prices of products sold are very reasonable because we do not go through market prices, retailers and wholesalers.
"The products sold are the produce grown by farmers and State Farmers' Organisations as well as products produced by small and medium-sized industrial entrepreneurs," she told the press at the Perak LPP-level Agro Madani Sales Programme, held at Dewan Dato' Zainal Abidin Zin earlier today.
Azulita said in addition to LPP, the sales programme also received cooperation from the Fisheries Development Authority of Malaysia and the Federal Agricultural Marketing Authority (Fama) which also markets various products produced by the agencies involved.
"The public needs to seize the opportunity (to buy various items at the sales programme) because the prices of the items sold are very reasonable, thus reducing the burden on consumers who are affected by the increase in the price of goods," she said.
The sales program also provides various interesting and beneficial activities for the visitors who attend such as cooking demonstrations by entrepreneurs, 'pocket talk' with visitors and Agro Madani combo sales.
— Bernama
