KUALA LUMPUR, Oct 16 — The uptrend in sales thanks to the Buy Malaysian Products Campaign (KBBM) 2022 has helped stimulate the domestic economy, Domestic Trade And Consumer Affairs Minister Datuk Seri Alexander Nanta Linggi said.
He also said the rise in sales of local products over the past several years, including during the Covid-19 pandemic, proved that the campaign, which started in 1984 under the name Buy Malaysian-Made Products and was rebranded to KBBM in 2009, was effective.
“Last year’s total sales through the marketplace was RM142 million and 1.07 million total stock storage units (SKU), while sales records collected at hypermarket chains, supermarkets and convenience stores exceeded 173,000 SKU with RM3.08 billion in total sales value,” Nanta said.
He was speaking at the officiation of the closing ceremony for the KBBM 2022 Craft Promotion Programme, a strategic partnership between the Domestic Trade and Consumer Affairs Ministry and the Tourism, Arts and Culture Ministry here.
Nanta added he is targeting a rise of 2.5 per cent in KBBM sales this year, even with the various challenges posed by the inflation crisis and global economic turmoil.
He said product innovation under the campaign was impressive because it did not cover just food and beverages, cosmetics, beauty and care, clothes, accessories and shoes but also extended to local craft products.
“KBBM has successfully helped change domestic consumer perception, which previously was quite sceptical about the quality of local products. Alhamdulillah, Malaysians are now more confident and are able to accept local products,” Nanta said.
Regarding the craft promotion programme, he said that its organisation was timely in promoting local craft products that bore Malaysia’s cultural identity.
— Bernama
